Amy Williams, Founder

Amy Williams is a seasoned entrepreneur and passionate animal lover who has combined her professional expertise with her love for dogs to create Woofwolds. With a background in media, marketing, and digital innovation, Amy has a proven track record in strategic planning, operational transformation, and building successful businesses. After moving from London to the Cotswolds, Amy struggled to find consistent, high-quality care for her two Labradors, Beethoven and Bernard. Realising many dog owners faced the same challenge, she founded Woofwolds—a sanctuary for dogs offering expert-led, holistic care with a focus on consistency, compassion, and community. Woofwolds reflects Amy’s values of sustainability, luxury, and exceptional service. By providing trusted, reliable care, Amy is raising the standard in pet care and giving owners peace of mind.